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SEO Factors To Improve Website Ranking
Bharat Rao - Oct 18, 2018
SEO Tips

SEO stands for search engine optimization, which is optimizing web pages for better search engine ranking. To increase the website perfomance and traffic on search engine, you should use the SEO Ranking checker tools to define your business reputation and popularity on internet.

1.       URL OPTIMIZATION

SEO ranking factors has to do with having the right kind of URL. Specifically, that’s a URL that Google’s bots can easily reach and crawl.

optimization-of-url-in-website

Google has to be able to visit the URL and look at the page content to start to understand what that page is about. To help the bots out, you will need following things.

Robots.Txt

A file that tells Google search engine to find and search about your site information

Sitemap

A collection of all your listed pages. If you’re running a WordPress site, you can set up a sitemap via Yoast SEO. If not, then then you can use an online sitemap generator.

2.       PAGE LOAD SPEED

Page speed has been cited as one of the main SEO ranking factors for years. Google wants to improve users’ experience of the web, and fast-loading web pages will definitely do that.

speed-of-webpage-load

Google recently announced a search engine algorithm update focused on mobile page speed. The speed update algorithm of search engine will affect your site which doesn’t load fast on mobile devices, then it could be penalized and get lower position.

3.       MOBILE FRIENDLINESS

While we’re on the subject of mobile, mobile-friendliness is another major SEO ranking factor. More people use mobile devices than desktops to access the web, and that’s one reason there’ve been changes in how Google ranks search results.

mobile-friendliness-of-website

Google’s mobile-first index is now a reality, which means it’s drawing its results from mobile-optimized sites first, rather than sites geared to desktop computers. If your site isn’t mobile-optimized you risk being out in the cold, in SEO terms at least.

4.       USER EXPERIENCE

For a while now, Google’s been using artificial intelligence to better rank web pages. It calls that signal RankBrain. This includes other signals that affect your search engine ranking.

user-experience-on-website

These are:

  • Click Through Rate (CTR) - the percentage of people who click to visit your site after an entry comes up in search results
  • Bounce Rate - the number of people who bounce away again, which basically means your site didn’t give them what they wanted
  • Dwell time - how long they stay on your site after they’ve arrived

5.       LINKS

website-link-building

Every web is built on links, so naturally links are a crucial SEO ranking signal. There are three kinds of links to think about:

  • Inbound links
  • Outbound links
  • Internal links

Google uses inbound links as one way to help determine how authoritative and relevant your content is.